October 18, 2025

Beyond Basic Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom-made T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any printing shop that takes its craft seriously, and you will see 2 things in constant tension: the push for softer, more breathable prints that people in fact take pleasure in wearing, and the need to produce at scale without jeopardizing the environment or the bottom line. That stress has shaped how I choose inks, pretreatments, and materials for custom garments projects. Throughout the years, I've found out that water based inks and discharge printing are not simply buzzwords, they are useful tools that produce stunning results and real convenience, particularly for T t-shirt printing that needs to withstand day-to-day wear.

If you run a brand, handle bulk t t-shirt orders, or simply desire your personalized shirts to seem like a preferred from the very first wash, it deserves comprehending how these ink systems work, where they shine, and where they require care. The ideal choice can make the difference in between a shirt that gets used when and one that ends up being the go-to.

What water based ink actually is

Water based inks suspend pigments in water instead of in plasticizers and solvents. Unlike plastisol, which sits on top of the material and cures into a film, water based inks take in into the fibers. That single characteristic discusses the majority of the benefits and compromises. Prints feel soft due to the fact that you're touching the cotton, not a layer of treated PVC. Colors tend to look more matte and incorporated. On light garments, the hand is typically indistinguishable from the t-shirt itself. For customized t shirts designed for convenience, this is the course to the "retail feel" customers ask for.

There are 2 main households: basic water based and discharge. Basic water based ink works best on white or really light t-shirts. It can cover mid-tones with the ideal base, once you move into darker materials, you either require a much heavier print or you switch to release. Release printing uses an activator that lifts the dye from the fabric during treating, basically bleaching the shirt's color in the printed areas, then changes it with your pigment. The end result is the softest possible print on dark cotton, typically with exceptional detail.

Why the eco friendly label matters, and where it has limits

Eco friendly inks are not a marketing motto if you unpack the chemistry and the workflow. Water based inks usually contain fewer unpredictable organic compounds than solvent-heavy options and avoid PVC altogether. Numerous are certified with rigorous requirements like Oeko-Tex or fulfill retail screening routines that prohibit certain phthalates and heavy metals. If you sell custom-made clothing into corporate wellness programs, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a system principle. Ink is one part. You likewise need to take a look at store practices: filtration on your washout booth, recover chemistry, energy usage on your dryer, and even fabric sourcing. Discharge requires an activator, normally water-based pigment inks based on zinc formaldehyde sulfoxylate or similar substances, which has its own handling and ventilation requirements. In a well-run shop, direct exposure is managed and waste is caught. If you're utilizing print as needed with a partner, ask how they manage discharge effluent and whether they have air exchange and curing controls dialed in. Genuine sustainability conceals in the details.

Hand feel, breathability, and the "favorite tee" factor

Most individuals do not buy a graphic tee because they love the ink. They buy it since the garment looks great, feels good, and keeps that character after duplicated cleaning. Water based inks, consisting of discharge, provide you that broken-in convenience from day one. On a 100 percent ring-spun cotton blank, a water based print is breathable and versatile. You will not hear the crackle you sometimes obtain from heavy plastisol when you stretch throughout the chest.

I keep a shelf of comparison t-shirts in the studio. One from a browse brand, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened much more, the colors mellowed a little, and the t-shirts kept moving. A plastisol sample with the very same art looks glossier and still pops more under severe light, which some streetwear clients choose, however the user feedback corresponds: water based feels like a premium garment.

Color, protection, and how expectations form results

Color precision with water based inks refers control, humidity, and the material's own dye. On white or heather light shirts, standard water based ink can hit tight Pantones with a measured ink mix and a tidy mesh. On darker cotton, discharge adds variables. Different dye lots discharge differently, even within the exact same brand name and color. Black 3001 blanks from one batch may lift to a warm charcoal, while the next batch clears to a cooler grey. The pigment you include steers the final color, however you're still dealing with a background that is moving as the color is removed.

That's not a defect, it's part of the medium. Numerous designers embrace the somewhat classic character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand name demands laser-precise color reproduction for business logo designs, either order test prints on the precise batch you plan to utilize or consider a water based underbase or hybrid approach where needed. For wholesale t t-shirts that will be distributed nationally, put swatch approvals into your process so there are not a surprises at scale.

Fabric matters more than many people think

A water based print is a collaboration in between ink and fiber. Ringspun cotton takes ink magnificently. Carded open end cotton is scratchier and beverages ink unevenly. Blends complicate things. A 50/50 poly-cotton or a triblend with rayon can deal with water based, but discharge just lifts the cotton part. That suggests your color fills the cotton while the polyester and rayon remain as-is, often yielding a heathered or speckled print that looks intentional if you design for it. If your objective is flat, vibrant color on a poly blend, standard plastisol or a specialized low-cure system might be smarter.

On all over print projects, such as a seam-to-seam tonal DTF and embroidery combo pattern behind a chest graphic, consider cut-and-sew with water based prints on panels before assembly. Garment printing all over on completed tees presents joints, folds, and irregular pressure that show up as blank micro-gaps. If you need to print on completed garments, anticipate little voids along joints, which some clients like as part of the garment's character.

The production truth: screens, mesh, humidity, and dryers

Water based inks behave differently on press. They dry much faster in the screen, which works on material however can lock a mesh if you pause too long. Running a greater mesh for detail, say 230 to 305, keeps the deposit thin and crisp. Set up with a misting bottle or a dedicated screen rewetting solution at hand, and keep the print space humidity in a steady range, approximately 45 to 55 percent, to prevent early drying. Manual press operators will observe how quickly a basic water based ink clears the screen compared to a heavy plastisol. Auto presses, with flood bars and constant rate, reduce clogging.

Curing is where numerous newbies fizzle. Water based inks need both heat and time for the water to evaporate, then for the binders to cross-link. A clothes dryer tunnel with enough airflow makes the difference. You want even heat throughout the belt and sufficient dwell to reach the producer's treatment temperature level throughout the ink layer, not just at the surface area. T-shirts exiting the tunnel must be dry to the touch without any cool areas. For discharge, the chemical reaction takes place throughout this remedy, and you will smell the activator. Great ventilation is non-negotiable.

Durability and wash testing

Durability depends upon correct cure and fiber engagement. A well-cured water based print on cotton can last longer than the shirt. I determine resilience by standardized wash tests, 10 to 20 cycles at warm, topple dry medium, then visual assessment for fading and splitting. Water based prints show progressive softening and a mild fade in the very same method denim unwinds. Plastisol's failure mode is various, generally breaking if the ink layer is too thick or under-cured. For personalized t-shirts that require to look proficient at a family reunion and still remain in rotation next summertime, water based holds up when produced correctly.

Cost, throughput, and when to choose which method

Costs vary regionally, however the economics fall into familiar patterns. Water based ink itself is often equivalent to plastisol at the gallon level, but you invest more in store environment and drying capacity. On press, water based can be somewhat slower at setup because you pay closer attention to fit together, squeegee durometer, and off-contact. Once tuned, autos perform at comparable speeds. Where it truly settles is in perceived worth. A soft print on a mid-tier blank frequently feels premium without leaping to the highest-cost t-shirt. Brand names can price accordingly.

For bulk t t-shirt orders above a few hundred pieces where the art matches the medium, discharge on 100 percent cotton is a workhorse. For print as needed that requires over night turnaround and art modifications constantly, direct-to-garment or DTF may be better operationally, though both have their own environmental and feel compromises. When you handle wholesale t shirts with several colorways and should keep inventory flexible, a flexible water based combination on light garments is efficient, given that you prevent the weight and tightness that build up with numerous underbases in plastisol.

Design choices that draw out the best in water based and discharge

Design preparation starts with the material color and ends with treating. On light shirts, lean into information: thin lines, halftones, hand-drawn textures. Standard water based ink prints those with a delicacy that plastisol tends to overpower. On dark cotton, discharge shines with mid-tone richness and soft edges. Think about how the t-shirt color looks through. A charcoal heather with a discharge cream graphic looks like it grew there.

Type weight matters. Really thin knockouts inside heavy flood locations can fill in with discharge, particularly on high-absorbency cotton. If you need razor unfavorable area, separate the art to print negative shapes as favorable strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for an evidence on the real garment rather than relying on a digital mockup. A mockup can not catch fiber interplay and dye lift.

When you need to say no to discharge

There are times I encourage against discharge. Polyester-rich garments are leading of the list. The activator can cause color migration, particularly with sublimated or cationic-dyed efficiency t-shirts, resulting in ghosting or brownish casts. Some garment dyes, especially reactive Emulsion coating black blends, resist lifting, leaving a shadowed print that looks undercured even when it isn't. If a customer is delicate to small odor during treating, discharge days in the store are visible. Well-managed airflow reduces this, however it belongs to the process.

If a client needs metallics, puff, or specialized textures, plastisol or hybrid systems still own that space. Water based metallics exist, but the particles typically sink, and the impact is more satin than true metal. For high-opacity neons on dark shirts that should be billboard-bright, you may need a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or depend on a partner, established a workflow that removes guesswork. A simple method keeps surprises at bay and assists you struck due dates for launches and events.

  • Decide on fabric first, then ink: pick one hundred percent ringspun cotton for discharge, or light, top quality cotton for basic water based. Avoid high poly unless the heathered impact is desired.
  • Request test prints on the exact blanks: one t-shirt per colorway is generally adequate to lock approvals, especially for bulk t t-shirt orders where consistency matters.
  • Clarify color expectations in context: supply Pantone targets for light garments and explain acceptable varieties for dark discharge prints, with images of previous work you like.
  • Align on care labels and handling: suggest cold wash and low heat dry for customers, then confirm your remedy times so wash durability matches the tag guidance.
  • Confirm environmental requirements: ask your printer about ink accreditations, ventilation, and waste capture, especially if your brand name messaging leans into eco friendly inks.

How water based fits with print on demand

Print as needed has its own constraints: fast art changes, little batch sizes, and the requirement for a broad color range. Direct-to-garment has actually become the default, but water based screen printing can fit POD if you organize brochure strategy. For styles that are high volume even at little day-to-day quantities, pre-burning screens and keeping a little stock of popular sizes lets you ship very same day with water based prints that feel better than lots of DTG outputs. It works finest when you keep art to one or two colors and select light garments.

If your POD design counts on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton comfort and breathability are the selling points. Clients who care about touch will notice.

Pricing, margins, and interacting value

When customers ask why a water based or discharge print costs more than a basic plastisol job, I describe what they are buying. They get the soft hand that retail consumers equate with quality, improved breathability, and compliance for sensitive purchasers. On a per-shirt basis, the distinction for a standard three-color front hit might be modest, frequently a little uplift that can be neutralized by selecting a slightly more affordable blank. If the program is for wholesale t shirts going into stores or e-commerce at premium price points, the enhancement in perceived value more than covers the change.

For customized t-shirts, such as charity runs or college clubs, options matter. Deal a base price with plastisol on midweight cotton, then a "comfort upgrade" that includes a ringspun blank with water based ink. You will see a clear split: some customers optimize for expense, others for feel. Fulfilling both lets you serve a broader market without diluting your craft.

Care guidelines that clients in fact follow

Care labels typically read like legal disclaimers. Keep it easy and reasonable so the t-shirt makes it through real life. Water based and discharge prints prefer cooler washes and lower clothes dryer heat, however they will endure typical laundering if properly cured. I recommend phrasing care suggestions in human terms on item pages: wash cold with comparable colors, topple dry low, avoid fabric softeners if you desire colors to stay crisp. The last note matters because some softeners can transfer movies on fibers, dulling the visual contrast of great lines.

I've tested these instructions in-house: 2 identical t-shirts, one cleaned cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee revealed somewhat faster fading of mid-tones, yet still looked excellent. That tolerance originates from proper cure, not from babying the garment.

All over print ideas that do not combat the limitations

All over print captures attention, however printing flood coats on assembled garments with water based inks can be unforgiving. Rather of combating seams, design for them. Usage tone-on-tone patterns that fade naturally at seams, or use a ghosted grid that looks intentional when it breaks at hems. Additionally, run panel printing and sew. Brands that sell restricted runs can validate cut-and-sew for 100 to 300 pieces if the design requires it. The ended up garments check out as custom-made from a distance, which is the goal.

A short anecdote from a hectic season

One spring we ran a series for a local music celebration. The customer desired soft black tees with a sunburst print that felt Gildan blanks like it resided in the material. We tested on 3 blacks from 2 mills. Batch one raised easily with discharge, batch 2 remained stubbornly dark in the mid-rays of the art work. We logged color lot numbers, rotated the ink mix by adding a touch more white pigment to compensate, and adjusted dwell time by 10 to 15 seconds to finish the reaction. The outcome: constant tees across 2,400 systems, each with a soft, breathable print that offered out by day two.

That job taught the team to treat discharge like cooking, not logo embroidery chemistry on a blackboard. The recipe matters, however so does tasting and adjusting.

Common risks and how to avoid them

Most issues I see trace back to procedure, not the ink family. Under-curing is the very first perpetrator. Water based ink that feels dry can still be under-cured if the core of the print never ever struck the needed temperature for the ideal duration. Utilize a donut probe or an ingrained thermochromic strip to determine real ink film temperature, not just clothes dryer setpoints. Screen lockup is the second. Keep a consistent rate on press, flood between prints, and control shop humidity.

A third mistake is neglecting fabric irregularity. If you switch blanks mid-run since a size is out of stock, you may see shifts in color. Build contingency into your purchasing. For brand names preparing ahead, picking a standard blank and locking it with your provider reduces surprises.

Final assistance for picking your path

If your priority is soft, breathable custom apparel that consumers keep wearing, water based inks are worth the knowing curve. Usage standard water based upon light garments for tidy detail and matte color. Move to release on 100 percent cotton when you want the softest prints on dark t-shirts. Accept and prepare for small color difference with discharge, particularly throughout dye lots. For bulk t shirt orders, integrate in a single round of physical sampling on the real blanks you will utilize, then document your settings and keep back a reference shirt for quality control.

If you operate a print as needed catalog, take a water based capsule of best sellers on light shirts. Market the difference: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialized effects and neon stunners in plastisol or hybrid systems where they belong.

Custom t t-shirts are judged in the hands, not simply on screens. When a client rubs their thumb across a print and feels nothing but fiber, you've won. That's the minute water based and discharge provide, and why they are worthy of a location in any severe shop or brand's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.