October 18, 2025

Beyond Basic Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom-made T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

View on Google Maps
2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
Follow Us:

People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see two things in consistent tension: the push for softer, more breathable prints that individuals really delight in wearing, and the need to produce at scale without compromising the environment or the bottom line. That stress has shaped how I pick inks, pretreatments, and fabrics for customized clothing projects. For many years, I've found out that water based inks and discharge printing are not just buzzwords, they are practical tools that produce stunning results and genuine convenience, especially for T t-shirt printing that needs to stand up to everyday wear.

If you run a brand, handle bulk t shirt orders, or just desire your personalized shirts to seem like a favorite from the first wash, it's worth comprehending how these ink systems work, where they shine, and where they require care. The right choice can make the difference between a shirt that gets used once and one that ends up being the go-to.

What water based ink actually is

Water based inks suspend pigments in water rather than in plasticizers and solvents. Unlike plastisol, which sits on top of the fabric and treatments into a movie, water based inks absorb into the fibers. That single characteristic discusses the majority of the benefits and compromises. Prints feel soft due to the fact that you're touching the cotton, not a layer of treated PVC. Colors tend to look more matte and incorporated. On light garments, the hand is typically garment pre-treatment process identical from the t-shirt itself. For customized t t-shirts created for comfort, this is the course to the "retail feel" customers ask for.

There are 2 main households: standard water based and discharge. Basic water based ink works best on white or extremely light t-shirts. It can cover mid-tones with the ideal base, but once you move into darker materials, you either need a much heavier print or you switch to discharge. Release printing utilizes an activator that raises the color from the material during curing, essentially whitening the shirt's dye in the printed areas, then changes it with your pigment. Completion outcome is the softest possible print on dark cotton, typically with impressive detail.

Why the eco friendly label matters, and where it has limits

Eco friendly inks are not a marketing motto if you unload the chemistry and the workflow. Water based inks generally contain fewer unstable natural substances than solvent-heavy alternatives and avoid PVC altogether. Numerous are compliant with strict requirements like Oeko-Tex or meet retail testing programs that ban specific phthalates and heavy metals. If you offer customized garments into business wellness programs, schools, or health-conscious brand names, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a system concept. Ink is one part. You likewise require to take a look at store practices: filtration on your washout booth, recover chemistry, energy usage on your clothes dryer, and even fabric sourcing. Discharge needs an activator, usually based on zinc formaldehyde sulfoxylate or comparable compounds, which has its own handling and ventilation requirements. In a well-run shop, direct exposure is controlled and waste is captured. If you're using print on demand with a partner, ask how they deal with discharge effluent and whether they have air exchange and treating controls called in. Real sustainability hides in the details.

Hand feel, breathability, and the "favorite tee" factor

Most individuals do not buy a graphic tee since they like the ink. They purchase it because the garment looks good, feels good, and keeps that character after repeated cleaning. Water based inks, including discharge, give you that broken-in comfort from the first day. On a 100 percent ring-spun cotton blank, a water based print is breathable and versatile. You will not hear the crackle you in some cases obtain from heavy plastisol when you extend across the chest.

I keep a rack of contrast shirts in the studio. One from a browse brand name, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened much more, the colors mellowed a little, and the t-shirts kept moving. A plastisol sample with the very same art looks glossier and still pops more under extreme light, which some streetwear customers choose, however the wearer feedback corresponds: water based feels like a premium garment.

Color, coverage, and how expectations shape results

Color accuracy with water based inks refers control, humidity, and the fabric's own dye. On white or heather light shirts, basic water based ink can strike tight Pantones with a determined ink mix and a tidy mesh. On darker cotton, discharge adds variables. Various color lots discharge in a different way, even within the same brand and color. Black 3001 blanks from one batch might lift to a warm charcoal, while the next batch clears to a cooler grey. The pigment you include guides the final color, however you're still working with a background that is shifting as the color is removed.

That's not a defect, it becomes part of the medium. Many designers accept the a little vintage character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand needs laser-precise color reproduction for corporate logo designs, either order test prints on the exact batch you plan to use or think about a water based underbase or hybrid technique where required. For wholesale t shirts that will be distributed nationally, put swatch approvals into your procedure so there are not a surprises at scale.

Fabric matters more than most people think

A water based print is a partnership between ink and fiber. Ringspun cotton takes ink perfectly. Carded open end cotton is scratchier and drinks ink unevenly. Blends complicate things. A 50/50 poly-cotton or a triblend with rayon can deal with water based, however discharge only lifts the cotton portion. That implies your color fills the cotton while the polyester and rayon stay as-is, often yielding a heathered or speckled print that looks deliberate if you design for it. If your goal is flat, vivid color on a poly blend, standard plastisol or a specialized low-cure system may be smarter.

On all over print tasks, such as a seam-to-seam tonal pattern behind a chest graphic, think about cut-and-sew with water based prints on panels before assembly. Garment printing all over on completed tees introduces seams, folds, and inconsistent pressure that show up as blank micro-gaps. If you should print on ended up garments, expect small spaces along joints, which some customers like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks behave differently on press. They dry faster in the screen, which is useful on material but can lock a mesh if you pause too long. Running a higher mesh for information, say 230 to 305, keeps the deposit thin and crisp. Establish with a misting bottle or a devoted screen rewetting option at hand, and keep the print space humidity in a steady variety, roughly 45 to 55 percent, to prevent early drying. Manual press operators will discover how quickly a standard water based ink clears the screen compared to a heavy plastisol. Automobile presses, with flood bars and consistent speed, lower clogging.

Curing is where many newbies fizzle. Water based inks require both heat and time for the water to vaporize, then for the binders to cross-link. A dryer tunnel with sufficient airflow makes the difference. You want even heat across the belt and enough dwell to reach the manufacturer's remedy temperature level throughout the ink layer, not just at the surface. T-shirts exiting the tunnel must be dry to the touch with no cool areas. For discharge, the chemical reaction takes place during custom hoodies and shirts this remedy, and you will smell the activator. Excellent ventilation is non-negotiable.

Durability and wash testing

Durability depends on appropriate cure and fiber engagement. A well-cured water based print on cotton can outlast the t-shirt. I measure resilience by standardized wash tests, 10 to 20 cycles at warm, topple dry medium, then visual examination for fading and breaking. Water based prints reveal progressive softening and a gentle fade in the exact same way denim unwinds. Plastisol's failure mode is various, generally splitting if the ink layer is too thick or under-cured. For individualized t-shirts that need to look good at a household reunion and still be in rotation next summertime, water based holds up when produced correctly.

Cost, throughput, and when to choose which method

Costs differ regionally, however the economics fall into familiar patterns. Water based ink itself is typically equivalent to plastisol at the gallon level, but you invest more in shop environment and drying capacity. On press, water based can be a little slower at setup due to the fact that you pay closer attention to fit together, squeegee durometer, and off-contact. When tuned, vehicles perform at comparable speeds. Where it truly settles is in perceived worth. A soft print on a mid-tier blank typically feels premium without leaping to the highest-cost shirt. Brand names can price accordingly.

For bulk t shirt orders above a few hundred pieces where the art matches the medium, discharge on one hundred percent cotton is a workhorse. For print on demand that requires overnight turnaround and art modifications constantly, direct-to-garment or DTF might be better operationally, though both have their own environmental and feel trade-offs. When you handle wholesale t t-shirts with numerous colorways and need to keep stock versatile, a versatile water based combination on light garments is effective, given that you avoid the weight and stiffness that build up with several underbases in plastisol.

Design choices that draw out the best in water based and discharge

Design preparation begins with the fabric color and ends with treating. On light shirts, lean into detail: thin lines, halftones, hand-drawn textures. Basic water based ink prints those with a special that plastisol tends to overpower. On dark cotton, discharge shines with mid-tone richness and soft edges. Consider how the shirt color Gildan blanks glances through. A charcoal heather with a discharge cream graphic looks like it grew there.

Type weight matters. Very thin knockouts inside heavy flood locations can fill in with discharge, especially on high-absorbency cotton. If you require razor unfavorable space, separate the art to print negative shapes as positive strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for an evidence on the actual garment instead of trusting a digital mockup. A mockup can not capture fiber interplay and color lift.

When you need to say no to discharge

There are times I encourage against discharge. Polyester-rich garments are leading of the list. The activator can cause dye migration, specifically with sublimated or cationic-dyed performance t-shirts, leading to ghosting or brownish casts. Some garment dyes, particularly reactive black blends, withstand lifting, leaving a shadowed print that looks undercured even when it isn't. If a client is delicate to minor smell throughout curing, discharge days in the store are obvious. Well-managed airflow alleviates this, however it becomes part of the process.

If a client requires metallics, puff, or specialized textures, plastisol or hybrid systems still own that space. Water based metallics exist, however the particles typically sink, and the effect is more satin than true metal. For high-opacity neons on dark shirts that must be billboard-bright, you may need a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brands and creators

Whether you run your own presses or rely on a partner, established a workflow that removes uncertainty. A basic method keeps surprises at bay and helps you hit deadlines for launches and events.

  • Decide on material initially, then ink: choose 100 percent ringspun cotton for discharge, or light, premium cotton for basic water based. Prevent high poly unless the heathered result is desired.
  • Request test prints on the exact blanks: one t-shirt per colorway is usually enough to lock approvals, especially for bulk t t-shirt orders where consistency matters.
  • Clarify color expectations in context: offer Pantone targets for light garments and explain acceptable ranges for dark discharge prints, with pictures of prior work you like.
  • Align on care labels and handling: advise cold wash and low heat dry for clients, then verify your cure times so wash sturdiness matches the tag guidance.
  • Confirm ecological requirements: ask your printer about ink accreditations, ventilation, and waste capture, particularly if your brand messaging leans into eco friendly inks.

How water based fits with print on demand

Print as needed has its own constraints: quick art changes, small batch sizes, and the need for a broad color range. Direct-to-garment has actually become the default, but water based screen printing can fit POD if you arrange catalog strategy. For designs that are high volume even at little daily quantities, pre-burning screens and keeping a small stock of popular sizes lets you deliver same day with water based prints that feel better than lots of DTG outputs. It works finest when you keep art to one or two colors and choose light garments.

If your POD model relies on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton convenience and breathability are the selling points. Customers who appreciate touch will notice.

Pricing, margins, and interacting value

When customers ask why a water based or discharge print costs more than a standard plastisol task, I explain what they are buying. They get the soft hand that retail customers correspond with quality, enhanced breathability, and compliance for sensitive buyers. On a per-shirt basis, the distinction for a basic three-color front hit might be modest, often a small uplift that can be neutralized by selecting a somewhat more economical blank. If the program is for wholesale t shirts entering into stores or e-commerce at premium rate points, the improvement in viewed worth more than covers the change.

For personalized t-shirts, such as charity runs or college clubs, choices matter. Deal a base cost with plastisol on midweight cotton, then a "comfort upgrade" that consists of a ringspun blank with water based ink. You will see a clear split: some clients enhance for expense, others for feel. Fulfilling both lets you serve a broader market without diluting your craft.

Care directions that customers in fact follow

Care labels often check out like legal disclaimers. Keep it easy and practical so the t-shirt makes it through reality. Water based and discharge prints choose cooler washes and lower dryer heat, but they will sustain regular laundering if appropriately cured. I recommend phrasing care suggestions in human terms on product pages: wash cold with similar colors, tumble dry low, avoid material conditioners if you want colors to remain crisp. The last note matters due to the fact that some conditioners can deposit movies on fibers, dulling the visual contrast of great lines.

I've evaluated these directions in-house: 2 identical shirts, one cleaned cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee revealed somewhat quicker fading of mid-tones, yet still looked excellent. That tolerance originates from correct treatment, not from babying the garment.

All over print concepts that do not fight the limitations

All over print catches attention, but cheap custom t shirts printing flood coats on put together garments with water based inks can be unforgiving. Rather of fighting seams, style for them. Usage tone-on-tone patterns that fade naturally at seams, or apply a ghosted grid that looks intentional when it breaks at hems. Additionally, run panel printing and stitch. Brands that sell minimal runs can justify cut-and-sew for 100 to 300 pieces if the design necessitates it. The ended up garments read as custom-made from a distance, which is the goal.

A quick anecdote from a hectic season

One spring we ran a series for a regional music celebration. The customer wanted soft black tees with a sunburst print that felt like it lived in the material. We tested on 3 blacks from two mills. Batch one raised easily with discharge, batch two remained stubbornly dark in the mid-rays of the art work. We logged dye lot numbers, pivoted the ink mix by including a touch more white pigment to compensate, and changed dwell time by 10 to 15 seconds to finish the response. The result: constant tees across 2,400 systems, each with a soft, breathable print that offered out by day two.

That job taught the team to deal with discharge like cooking, not chemistry on a blackboard. The dish matters, but so does tasting and adjusting.

Common risks and how to avoid them

Most issues I see trace back to procedure, not the ink family. Under-curing is the very first offender. Water based ink that feels dry can still be under-cured if the core of the print never hit the needed temp for the right duration. Use a donut probe or an embedded thermochromic strip to determine true ink movie temperature, not just clothes dryer setpoints. Screen lockup is the 2nd. Keep a constant pace on press, flood in between prints, and control store humidity.

A third mistake is overlooking material irregularity. If you change blanks mid-run because a size runs out stock, you may see shifts in color. Develop contingency into your purchasing. For brand names planning ahead, selecting a basic blank and locking it with your supplier minimizes surprises.

Final assistance for choosing your path

If your priority is soft, breathable custom-made garments that customers keep using, water based inks deserve the learning curve. Usage basic water based on light garments for clean detail and matte color. Transfer to discharge on one hundred percent cotton when you want the softest prints on dark shirts. Accept and prepare for slight color variation with discharge, specifically throughout color lots. For bulk t shirt orders, build in a single round of physical sampling on the actual blanks you will use, then record your settings and hold back a recommendation shirt for quality control.

If you run a print as needed brochure, take a water based capsule of best sellers on light t-shirts. Market the distinction: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialized effects and neon stunners in plastisol or hybrid systems where they belong.

Custom t shirts are evaluated in the hands, not just on screens. When a client rubs their thumb throughout a print and feels absolutely nothing however fiber, you've won. That's the minute water based and discharge provide, and why they should have a location in any serious shop or brand's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.