October 18, 2025

Beyond Fundamental Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Customized T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see 2 things in consistent tension: the push for softer, more breathable prints that people really delight in using, and the requirement to produce at scale without jeopardizing the environment or the bottom line. That stress has actually shaped how I select inks, pretreatments, and fabrics for custom garments tasks. For many years, I've learned that water based inks and discharge printing are not just buzzwords, they are useful tools that produce lovely results and genuine convenience, especially for T t-shirt printing that needs to stand up to everyday wear.

If you run a brand, manage bulk t t-shirt orders, or simply want your individualized shirts to seem like a preferred from the very first wash, it's worth comprehending how these ink systems work, where they shine, and where they need care. The ideal option can make the distinction in between a shirt that gets used as soon as and one that becomes the go-to.

What water based ink actually is

Water based inks suspend pigments in water rather than in plasticizers and solvents. Unlike plastisol, which sits on top of the fabric and remedies into a movie, water based inks soak up into the fibers. That single particular describes most of the advantages and trade-offs. Prints feel soft since you're touching the cotton, not a layer of treated PVC. Colors tend to look more matte and incorporated. On light garments, the hand is often identical from the shirt itself. For customized t shirts developed for convenience, this is the path to the "retail feel" clients ask for.

There are 2 primary households: basic water based and discharge. Basic water based ink works best on white or extremely light shirts. It can cover mid-tones with the right base, but once you move into darker fabrics, you either need a heavier print or you switch to release. Release printing uses an activator that raises the color from the material during treating, basically bleaching the shirt's dye in the printed areas, then changes it with your pigment. Completion outcome is the softest possible print on dark cotton, often with impressive detail.

Why the eco friendly label matters, and where it has actually limits

Eco friendly inks are not a marketing motto if you unpack the chemistry and the workflow. Water based inks generally consist of less volatile organic compounds than solvent-heavy alternatives and prevent PVC completely. Numerous are certified with strict standards like Oeko-Tex or satisfy retail testing routines that ban specific phthalates and heavy metals. If you offer custom clothing into corporate health cares, schools, or health-conscious brand names, those certificates smooth procurement and keep best fabrics for DTG printing you ahead of compliance.

That stated, "eco friendly" is a system concept. Ink is one part. no minimum order You also require to look at store practices: filtration on your washout booth, recover chemistry, energy usage on your clothes dryer, and even fabric sourcing. Discharge needs an activator, normally based upon zinc formaldehyde sulfoxylate or similar substances, which has its own handling and ventilation requirements. In a well-run store, exposure is managed and waste is caught. If you're using print on demand with a partner, ask how they handle discharge effluent and whether they have air exchange and curing controls called in. Real sustainability conceals in the details.

Hand feel, breathability, and the "favorite tee" factor

Most people do not buy a graphic tee due to the fact that they like the ink. They purchase it because the garment looks excellent, feels great, and keeps that character after repeated washing. Water based inks, consisting of discharge, offer you that broken-in comfort from day one. On a 100 percent ring-spun cotton blank, a water based print is breathable and flexible. You will not hear the crackle you in some cases receive from heavy plastisol when you extend throughout the chest.

I keep a shelf of comparison t-shirts in the studio. One from a browse brand, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened a lot more, the colors mellowed somewhat, and the t-shirts kept moving. A plastisol sample with the very same art looks glossier and still pops more under severe light, which some streetwear clients prefer, however the wearer feedback is consistent: water based feels like a premium garment.

Color, coverage, and how expectations shape results

Color precision with water based inks refers control, humidity, and the fabric's own color. On white or heather light shirts, standard water based ink can hit tight Pantones with a determined ink mix and a clean mesh. On darker cotton, discharge includes variables. Various color lots discharge differently, even within the very same brand name and color. Black 3001 blanks from one batch might raise to a warm charcoal, while the next batch clears to a cooler grey. The pigment you add guides the last color, but you're still working with a background that is shifting as the color is removed.

That's not a defect, it belongs to the medium. Many designers welcome the somewhat vintage character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand Underbase white demands laser-precise color recreation for business logos, either order test prints on the specific batch you prepare to utilize or think about a water based underbase or hybrid technique where needed. For wholesale t t-shirts that will be dispersed nationally, put swatch approvals into your process so there are no surprises at scale.

Fabric matters more than many people think

A water based print direct to garment is a partnership between ink and fiber. Ringspun cotton takes ink beautifully. Carded open end cotton is scratchier and beverages ink unevenly. Blends complicate things. A 50/50 poly-cotton or a triblend with rayon can deal with water based, however discharge only lifts the cotton part. That indicates your color saturates the cotton while the polyester and rayon stay as-is, frequently yielding a heathered or speckled print that looks deliberate if you design for it. If your goal is flat, vibrant color on a poly blend, traditional plastisol or a specialized low-cure system might be smarter.

On all over print projects, such as a seam-to-seam tonal pattern behind a chest graphic, think about cut-and-sew with water based prints on panels before assembly. Garment printing all over on ended up tees presents seams, folds, and irregular pressure that appear as blank micro-gaps. If you need to print on ended up garments, anticipate little voids along joints, which some clients like as part of the garment's character.

The production truth: screens, mesh, humidity, and dryers

Water based inks act in a different way on press. They dry faster in the screen, which works on material however can lock a mesh if you stop briefly too long. Running a higher mesh for information, state 230 to 305, keeps the deposit thin and crisp. Establish with a misting bottle or a dedicated screen rewetting service at hand, and keep the print space humidity in a steady variety, roughly 45 to 55 percent, to avoid early drying. Manual press operators will notice how rapidly a basic water based ink clears the screen compared to a heavy plastisol. Car presses, with flood bars and constant speed, minimize clogging.

Curing is where many beginners miss the mark. Water based inks require both heat and time for the water to vaporize, then for the binders to cross-link. A dryer tunnel with enough air flow makes the difference. You want even heat throughout the belt and adequate dwell to reach the producer's treatment temperature throughout the ink layer, not simply at the surface area. Shirts exiting the tunnel needs to be dry to the touch without any cool areas. For discharge, the chain reaction takes place during this remedy, and you will smell the activator. Good ventilation is non-negotiable.

Durability and wash testing

Durability depends on proper cure and fiber engagement. A well-cured water based print on cotton can outlive the t-shirt. I measure resilience by standardized wash tests, 10 to 20 cycles at warm, tumble dry medium, then visual assessment for fading and cracking. Water based prints show progressive softening and a mild fade in the exact same way jeans unwinds. Plastisol's failure mode is different, usually splitting if the ink layer is too thick or under-cured. For tailored shirts that need to look proficient at a household reunion and still remain in rotation next summer season, water based holds up when produced correctly.

Cost, throughput, and when to pick which method

Costs vary regionally, however the economics fall under familiar patterns. Water based ink itself is typically equivalent to plastisol at the gallon level, but you invest more in shop environment and drying capability. On press, water based can be somewhat slower at setup because you pay closer attention to mesh, squeegee durometer, and off-contact. As soon as tuned, cars perform at comparable speeds. Where it actually pays off remains in viewed worth. A soft print on a mid-tier blank often feels premium without leaping to the highest-cost t-shirt. Brand names can price accordingly.

For bulk t t-shirt orders above a couple of hundred pieces where the art fits the medium, discharge on 100 percent cotton is a workhorse. For print on demand that needs overnight turn-around and art modifications constantly, direct-to-garment or DTF may be better operationally, though both have their own ecological and feel trade-offs. When you take on wholesale t shirts with multiple colorways and must keep inventory versatile, a flexible water based palette on light garments is effective, because you avoid the weight and stiffness that accumulate with multiple underbases in plastisol.

Design options that bring out the best in water based and discharge

Design preparation begins with the fabric color and ends with curing. On light t-shirts, lean into detail: thin lines, halftones, hand-drawn textures. Standard water based ink prints those with a special that plastisol tends to subdue. On dark cotton, discharge shines with mid-tone richness and soft edges. Consider how the shirt color looks through. A charcoal heather with a discharge cream graphic looks like it grew there.

Type weight matters. Extremely thin knockouts inside heavy flood areas can complete with discharge, specifically on high-absorbency cotton. If you need razor unfavorable area, different the art to print unfavorable shapes as favorable strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for a proof on the actual garment instead of trusting a digital mockup. A mockup can not capture fiber interplay and color lift.

When you should state no to discharge

There are times I advise against discharge. Polyester-rich garments are leading of the list. The activator can cause dye migration, specifically with sublimated or cationic-dyed performance shirts, causing ghosting or brownish casts. Some garment dyes, particularly reactive black blends, resist lifting, leaving a shadowed print that looks undercured even when it isn't. If a client is sensitive to minor odor throughout curing, discharge days in the shop are visible. Well-managed air flow alleviates this, but it becomes part of the process.

If a customer requires metallics, puff, or specialized textures, plastisol or hybrid systems still own that area. Water based metallics exist, but the particles often sink, and the result is more satin than true metal. For high-opacity neons on dark t-shirts that must be billboard-bright, you might require a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or depend on a partner, set up a workflow that removes uncertainty. A simple approach keeps surprises at bay and helps you hit due dates for launches and events.

  • Decide on fabric initially, then ink: choose one hundred percent ringspun cotton for discharge, or light, high-quality cotton for standard water based. Avoid high poly unless the heathered impact is desired.
  • Request test prints on the precise blanks: one t-shirt per colorway is generally enough to lock approvals, especially for bulk t t-shirt orders where consistency matters.
  • Clarify color expectations in context: offer Pantone targets for light garments and explain acceptable ranges for dark discharge prints, with pictures of prior work you like.
  • Align on care labels and handling: suggest cold wash and low heat dry for clients, then confirm your cure times so wash sturdiness matches the tag guidance.
  • Confirm ecological requirements: ask your printer about ink accreditations, ventilation, and waste capture, particularly if your brand name messaging leans into eco friendly inks.

How water based fits with print on demand

Print on demand has its own constraints: fast art modifications, little batch sizes, and the requirement for a broad color range. Direct-to-garment has ended up being the default, but water based screen printing can fit POD if you arrange catalog strategy. For styles that are high volume even at little everyday quantities, pre-burning screens and keeping a little stock of popular sizes lets you ship exact same day with water based prints that feel better than lots of DTG outputs. It works best when you keep art to one or two colors and choose light garments.

If your POD model counts on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton convenience and breathability are the selling points. Consumers who appreciate touch will notice.

Pricing, margins, and communicating value

When clients ask why a water based or discharge print costs more than a standard plastisol task, I describe what they are purchasing. They get the soft hand that retail clients correspond with quality, improved breathability, and compliance for sensitive buyers. On a per-shirt basis, the distinction for a basic three-color front hit might be modest, often a small uplift that can be neutralized by selecting a slightly more cost-effective blank. If the program is for wholesale t t-shirts going into boutiques or e-commerce at premium cost points, the enhancement in viewed worth more than covers the change.

For customized t-shirts, such as charity runs or college clubs, alternatives matter. Deal a base rate with plastisol on midweight cotton, then a "convenience upgrade" that includes a ringspun blank with water based ink. You will see a clear split: some customers optimize for expense, others for feel. Meeting both lets you serve a larger market without diluting your craft.

Care guidelines that consumers actually follow

Care labels often check out like legal disclaimers. Keep it simple and sensible so the t-shirt survives real life. Water based and discharge prints prefer cooler washes and lower dryer heat, but they will sustain normal laundering if properly treated. I suggest phrasing care suggestions in human terms on item pages: wash cold with similar colors, topple dry low, prevent material softeners if you desire colors to stay crisp. The last note matters because some conditioners can transfer movies on fibers, dulling the visual contrast of great lines.

I've evaluated these instructions in-house: two similar shirts, one cleaned cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed slightly much faster fading of mid-tones, yet still looked great. That tolerance originates from correct treatment, not from babying the garment.

All over print concepts that do not battle the limitations

All over print catches attention, but printing flood coats on put together garments with water based inks can be unforgiving. Rather of fighting joints, style for them. Use tone-on-tone patterns that fade naturally at seams, or use a ghosted grid that looks deliberate when it breaks at hems. Alternatively, run panel printing and sew. Brands that sell minimal runs can validate cut-and-sew for 100 to 300 pieces if the style warrants it. The ended up garments check out as custom from a range, which is the goal.

A short anecdote from a busy season

One spring we ran a series for a regional music festival. The client desired soft black tees with a sunburst print that felt like it lived in the fabric. We tested on 3 blacks from two DTG vs screen printing mills. Batch one lifted easily with discharge, batch two remained stubbornly dark in the mid-rays of the art work. We logged dye lot numbers, rotated the ink mix by adding a touch more white pigment to compensate, and adjusted dwell time by 10 to 15 seconds to finish the reaction. The result: consistent tees throughout 2,400 systems, each with a soft, breathable print that offered out by day two.

That job taught the team to treat discharge like cooking, not chemistry on a blackboard. The recipe matters, but so does tasting and adjusting.

Common risks and how to prevent them

Most problems I see trace back to procedure, not the ink family. Under-curing is the very first perpetrator. Water based ink that feels dry can still be under-cured if the core of the print never struck the needed temperature for the best duration. Utilize a donut probe or an embedded thermochromic strip to determine true ink film temperature, not simply dryer setpoints. Screen lockup is the second. Keep a consistent pace on press, flood between prints, and control shop humidity.

A 3rd risk is disregarding fabric irregularity. If you change blanks mid-run due to the fact that a size runs out stock, you might see shifts in color. Build contingency into your acquiring. For brands planning ahead, choosing a basic blank and locking it with your provider minimizes surprises.

Final guidance for selecting your path

If your concern is soft, breathable custom-made apparel that customers keep using, water based inks are worth the knowing curve. Usage basic water based on light garments for clean information and matte color. Move to discharge on one hundred percent cotton when you desire the softest prints on dark shirts. Accept and prepare for small color variation with discharge, specifically throughout color lots. For bulk t t-shirt orders, integrate in a single round of physical sampling on the real blanks you will use, then record your settings and hold back a recommendation t-shirt for quality control.

If you run a print on demand catalog, take a water based pill of finest sellers on light t-shirts. Market the distinction: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialized effects and neon stunners in plastisol or hybrid systems where they belong.

Custom t t-shirts are evaluated in the hands, not simply on screens. When a consumer rubs their thumb throughout a print and feels absolutely nothing but fiber, you've won. That's the moment water based and discharge deliver, and why they should have a location in any serious shop or brand's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.