November 3, 2025

Beyond Fundamental Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom-made T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see two things in consistent tension: the push for softer, more breathable prints that individuals in fact delight in using, and the requirement to produce at scale without compromising the environment or the bottom line. That tension has actually formed how I select inks, pretreatments, and fabrics for customized clothing jobs. For many years, I have actually found out that water based inks and discharge printing are not simply buzzwords, they are practical tools that produce stunning outcomes and genuine comfort, specifically for T shirt printing that requires to withstand daily wear.

If you run a brand, manage bulk t t-shirt orders, or merely want your tailored shirts to seem like a favorite from the very first wash, it deserves comprehending how these ink systems work, where they shine, and where they require care. The best option can make the distinction between a shirt that gets worn once and one that ends up being the go-to.

What water based ink actually is

Water based inks suspend pigments in water instead of in plasticizers and solvents. Unlike plastisol, which sits on top of the material and cures into a film, water based inks soak up into the fibers. That single characteristic describes the majority of the advantages and trade-offs. Prints feel soft due to the fact that you're touching the cotton, not a layer of treated PVC. Colors tend to top rated custom t shirts Jacksonville look more matte and incorporated. On light garments, the hand is frequently indistinguishable from the t-shirt itself. For custom-made t shirts designed for comfort, this is the course to the "retail feel" clients ask for.

There are 2 primary households: standard water based and discharge. Basic water based ink works best on white or really light t-shirts. It can cover mid-tones with the right base, once you move into darker materials, you either require a heavier print or you change to discharge. Discharge printing utilizes an activator that raises the color from the fabric throughout treating, essentially whitening the shirt's dye in the printed areas, then changes it with your pigment. Completion outcome is the softest possible print on dark cotton, often with outstanding detail.

Why the eco friendly label matters, and where it has limits

Eco friendly inks are not a marketing motto if you unpack the chemistry and the workflow. Water based inks usually include fewer volatile natural substances than solvent-heavy alternatives and prevent PVC completely. Numerous are certified with rigorous standards like Oeko-Tex or fulfill retail testing routines that prohibit certain phthalates and heavy metals. If you sell custom-made clothing into business health cares, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a system idea. Ink is one part. You also require to take a look at store practices: purification on your washout booth, recover chemistry, energy usage on your dryer, and even fabric sourcing. Discharge needs an activator, usually based on zinc formaldehyde sulfoxylate or similar substances, which has its own handling and ventilation needs. In a well-run shop, direct exposure is controlled and waste is captured. If you're utilizing print as needed with a partner, ask how they handle discharge effluent and whether they have air exchange and treating controls dialed in. Genuine sustainability conceals in the details.

Hand feel, breathability, and the "favorite tee" factor

Most people do not buy a graphic tee since they enjoy the ink. They buy it since the garment looks excellent, feels excellent, and keeps that character after repeated cleaning. Water based inks, including discharge, offer you that broken-in convenience from day one. On an one hundred percent ring-spun cotton blank, a water based print is breathable and versatile. You will not hear the crackle you in some cases receive from heavy plastisol when you extend across the chest.

I keep a shelf of contrast shirts in the studio. One from a browse brand name, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened a lot more, the colors mellowed slightly, and the shirts kept moving. A plastisol sample with the same art looks glossier and still pops more under extreme light, which some streetwear customers choose, but the user feedback is consistent: water based seems like a premium garment.

Color, coverage, and how expectations shape results

Color precision with water based inks refers control, humidity, and the material's own dye. On white or heather light t-shirts, basic water based ink can strike tight Pantones with a determined ink mix and a clean mesh. On darker cotton, discharge adds variables. Various color lots discharge differently, even within the exact same brand name and color. Black 3001 blanks from one batch may raise to a warm charcoal, while the next batch clears to a cooler grey. The pigment you add steers the final color, however you're still working with a background that is shifting as the dye is removed.

That's not a defect, it becomes part of the medium. Numerous designers welcome the slightly classic character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand needs laser-precise color reproduction for corporate logos, either order test prints on the precise batch you plan to use or consider a water based underbase or hybrid approach where required. For wholesale t t-shirts that will unique custom t shirts be dispersed nationally, put swatch approvals into your procedure so there are not a surprises at scale.

Fabric matters more than most people think

A water based print is a partnership between ink and fiber. Ringspun cotton takes ink beautifully. Carded open end cotton is scratchier and beverages ink unevenly. Blends complicate things. A 50/50 poly-cotton or a triblend with rayon can work with water based, but discharge only lifts the cotton portion. That suggests your color saturates the cotton while the polyester and rayon remain as-is, often yielding a heathered or speckled print that looks intentional if you design for it. If your goal is flat, vibrant color on a poly blend, standard plastisol or a specialized low-cure system might be smarter.

On all over print jobs, such as a seam-to-seam tonal pattern behind a chest graphic, think about cut-and-sew with water based prints on panels before assembly. Garment printing all over on completed tees presents seams, folds, and inconsistent pressure that show up as blank micro-gaps. If you must print on ended up garments, anticipate little spaces along joints, which some clients like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks behave in a different way on press. They dry much faster in the screen, which works on material however can lock a mesh if you stop briefly too long. Running a greater mesh for information, say 230 to 305, keeps the deposit thin and crisp. Set up with a misting bottle or a devoted screen rewetting solution at hand, and keep the print room humidity in a consistent variety, roughly 45 to 55 percent, to avoid early drying. Manual press operators will observe how rapidly a standard water based ink clears the screen compared to a heavy plastisol. Automobile presses, with flood bars and constant speed, lower clogging.

Curing is where lots of newbies miss the mark. Water based inks need both heat and time for the water to vaporize, then for the binders to cross-link. A dryer tunnel with sufficient air flow makes the distinction. You want even heat across the belt and sufficient dwell to reach the maker's remedy temperature throughout the ink layer, not just at the Jacksonville T shirt printing specials surface area. Shirts leaving the tunnel needs to be dry to the touch with no cool spots. For discharge, the chain reaction happens throughout this treatment, and you will smell the activator. Great ventilation is non-negotiable.

Durability and wash testing

Durability depends upon correct cure and fiber engagement. A well-cured water based print on cotton can outlast the shirt. I measure durability by standardized wash tests, 10 to 20 cycles at warm, tumble dry medium, then visual evaluation for fading and cracking. Water based prints reveal gradual softening and a mild fade in the same method denim relaxes. Plastisol's failure mode is different, normally cracking if the ink layer is too thick or under-cured. For customized shirts that need to look good at a household reunion and still remain in rotation next summer season, water Jacksonville custom t shirts services based holds up when produced correctly.

Cost, throughput, and when to pick which method

Costs differ regionally, but the economics fall into familiar patterns. Water based ink itself is typically similar to plastisol at the gallon level, but you invest more in shop environment and drying capability. On press, water based can be a little slower at setup because you pay closer attention to mesh, squeegee durometer, and off-contact. When tuned, cars run at comparable speeds. Where it actually settles is in perceived worth. A soft print on a mid-tier blank typically feels premium without leaping to the highest-cost shirt. Brands can price accordingly.

For bulk t shirt orders above a couple of hundred pieces where the art suits the medium, discharge on one hundred percent cotton is a workhorse. For print as needed that needs over night turn-around and art modifications continuously, direct-to-garment or DTF might be much better operationally, though both have their own ecological and feel compromises. When you handle wholesale t t-shirts with numerous colorways and need to keep inventory flexible, a flexible water based palette on light garments is effective, since you prevent the weight and stiffness that build up with numerous underbases in plastisol.

Design options that draw out the best in water based and discharge

Design planning starts with the fabric color and ends with curing. On light t-shirts, lean into information: thin lines, halftones, hand-drawn textures. Basic water based ink prints those with a delicacy that plastisol tends to subdue. On dark cotton, discharge shines with mid-tone richness and soft edges. Consider how the shirt color glimpses through. A charcoal heather with a discharge cream graphic looks like it grew there.

Type weight matters. Really thin knockouts inside heavy flood areas can fill out with discharge, specifically on high-absorbency cotton. If you require razor unfavorable area, different the art to print negative shapes as positive strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for an evidence on the real garment rather than relying on a digital mockup. A mockup can not capture fiber interaction and color lift.

When you need to say no to discharge

There are times I encourage versus discharge. Polyester-rich garments are top of the list. The activator can cause dye migration, specifically with sublimated or cationic-dyed efficiency t-shirts, causing ghosting or brownish casts. Some garment dyes, especially reactive black blends, resist lifting, leaving a shadowed print that looks undercured even when it isn't. If a customer is sensitive to small odor during curing, discharge days in the store are visible. Well-managed air flow alleviates this, however it belongs to the process.

If a customer requires metallics, puff, or specialized textures, plastisol or hybrid systems still own that area. Water based metallics exist, however the particles frequently sink, and the effect is more satin than true metal. For high-opacity neons on dark t-shirts that must be billboard-bright, you may require a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or rely on a partner, set up a workflow that gets rid of uncertainty. A basic technique keeps surprises at bay and helps you struck deadlines for launches and events.

  • Decide on material initially, then ink: pick one hundred percent ringspun cotton for discharge, or light, premium cotton for standard water based. Avoid high poly unless the heathered impact is desired.
  • Request test prints on the specific blanks: one t-shirt per colorway is generally adequate to lock approvals, particularly for bulk t t-shirt orders where consistency matters.
  • Clarify color expectations in context: offer Pantone targets for light garments and describe acceptable varieties for dark discharge prints, with photos of previous work you like.
  • Align on care labels and handling: suggest cold wash and low heat dry for consumers, then validate your remedy times so wash sturdiness matches the tag guidance.
  • Confirm environmental requirements: ask your printer about ink accreditations, ventilation, and waste capture, especially if your brand name messaging leans into eco friendly inks.

How water based fits with print on demand

Print on demand has its own restrictions: quick art changes, small batch sizes, and the need for a broad color range. Direct-to-garment has actually ended up being the default, but water based screen printing can fit POD if you organize catalog method. For designs that are high volume even at little day-to-day quantities, pre-burning screens and keeping a little stock of popular sizes lets you ship exact same day with water based prints that feel better than many DTG outputs. It works finest when you keep art to one or two colors and choose light garments.

If your POD design counts on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Use it where cotton comfort and breathability are the selling points. Consumers who appreciate touch will notice.

Pricing, margins, and communicating value

When customers ask why a water based or discharge print costs more than a fundamental plastisol job, I discuss what they are purchasing. They get the soft hand that retail consumers equate with quality, improved breathability, and compliance for sensitive purchasers. On a per-shirt basis, the distinction for a basic three-color front hit may be modest, often a small uplift that can be neutralized by selecting a somewhat more affordable blank. If the program is for wholesale t t-shirts going into stores or e-commerce at superior cost points, the enhancement in perceived worth more than covers the change.

For individualized shirts, such as charity runs or college clubs, options matter. Offer a base price with plastisol on midweight cotton, then a "convenience upgrade" that consists of a ringspun blank with water based ink. You will see a clear split: some customers enhance for expense, others for feel. Meeting both lets you serve a broader market without diluting your craft.

Care directions that clients really follow

Care labels often check out like legal disclaimers. Keep it basic and practical so the shirt makes it through reality. Water based and discharge prints prefer cooler washes and lower clothes dryer heat, but they will withstand typical laundering if appropriately cured. I suggest phrasing care tips in human terms on item pages: wash cold with comparable colors, topple dry low, avoid material conditioners if you desire colors to remain crisp. The last note matters since some softeners can deposit movies on fibers, dulling the visual contrast of fine lines.

I have actually tested these directions in-house: two identical t-shirts, one cleaned cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed somewhat faster fading of mid-tones, yet still looked good. That tolerance originates from proper cure, not from babying the garment.

All over print ideas that do not battle the limitations

All over print captures attention, however printing flood coats on assembled garments with water based inks can be unforgiving. Rather of fighting seams, style for them. Usage tone-on-tone patterns that fade naturally at seams, or use a ghosted grid that looks intentional when it breaks at hems. Alternatively, run panel printing and stitch. Brands that offer restricted runs can unique Jacksonville Custom t shirts justify cut-and-sew for 100 to 300 pieces if the style requires it. The finished garments check out as custom-made from a distance, which is the goal.

A short anecdote from a busy season

One spring we ran a series for a local music celebration. The customer desired soft black tees with a sunburst print that seemed like it resided in the material. We tested on three blacks from two mills. Batch one raised easily with discharge, batch two remained stubbornly dark in the mid-rays of the art work. We logged color lot numbers, rotated the ink mix by including a touch more white pigment to compensate, and changed dwell time by 10 to 15 seconds to complete the reaction. The outcome: consistent tees throughout 2,400 units, each with a soft, breathable print that sold out by day two.

That task taught the team to deal with discharge like cooking, not chemistry on a blackboard. The recipe matters, but so does tasting and adjusting.

Common pitfalls and how to prevent them

Most problems I see trace back to process, not the ink family. Under-curing is the very first offender. Water based ink that feels dry can still be under-cured if the core of the print never ever struck the needed temp for the ideal period. Utilize a donut probe or an embedded thermochromic strip to measure real ink movie temperature level, not just clothes dryer setpoints. Screen lockup is the second. Keep a constant speed on press, flood between prints, and control store humidity.

A 3rd pitfall is neglecting fabric variability. If you switch blanks mid-run due to the fact that a size is out of stock, you might see shifts in color. Develop contingency into your purchasing. For brands preparing ahead, picking a standard blank and locking it with your provider reduces surprises.

Final assistance for selecting your path

If your top priority is soft, breathable custom clothing that clients keep using, water based inks are worth the knowing curve. Use basic water based on light garments for clean information and matte color. Transfer to discharge on 100 percent cotton when you want the softest prints on dark shirts. Accept and prepare for minor color variation with discharge, particularly across color lots. For bulk t shirt orders, build in a single round of physical tasting on the real blanks you will use, then record your settings and keep back a recommendation t-shirt for quality control.

If you run a print on demand catalog, take a water based capsule of finest sellers on light t-shirts. Market the difference: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialty effects and neon stunners in plastisol or hybrid systems where they belong.

Custom t t-shirts are judged in the hands, not just on screens. When a customer rubs their thumb across a print and feels absolutely nothing however fiber, you've won. That's the moment water based and discharge provide, and why they are worthy of a location in any major store or brand name's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.