October 18, 2025

Beyond Standard Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom-made T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see two things in consistent stress: the push for softer, more breathable prints that people really delight in using, and the requirement to produce at scale without compromising the environment or the bottom line. That stress has actually shaped how I choose inks, pretreatments, and materials for custom clothing jobs. For many years, I have actually learned that water based inks and discharge printing are not just buzzwords, they are practical tools that produce beautiful results and genuine convenience, specifically for T t-shirt printing that needs to withstand day-to-day wear.

If you run a brand name, manage bulk t t-shirt orders, or simply want your personalized t-shirts to seem like a preferred from the first wash, it deserves understanding how these ink systems work, where they shine, and where they require care. The ideal option can make the distinction between a shirt that gets used once and one that ends up being the go-to.

What water based ink really is

Water based inks suspend pigments in water instead of in plasticizers and solvents. Unlike plastisol, which sits on top of the fabric and remedies into a movie, water based inks soak up into the fibers. That single characteristic discusses the majority of the benefits and trade-offs. Prints feel soft because you're touching the cotton, not a layer of treated PVC. Colors tend to look more matte and incorporated. On light garments, the hand is often indistinguishable from the t-shirt itself. For custom t shirts designed for convenience, this is the course to the "retail feel" clients ask for.

There are 2 primary families: standard water based and discharge. Basic water based ink works best on white or extremely light shirts. It can cover mid-tones with the ideal base, once you move into darker fabrics, you either need a heavier print or you change to release. Discharge printing utilizes an activator that lifts the dye from the material throughout treating, basically whitening the t-shirt's dye in the printed locations, then replaces it with your pigment. Completion outcome is the softest possible print on dark cotton, typically with outstanding detail.

Why the eco friendly label matters, and where it has actually limits

Eco friendly inks are not a marketing motto if you unload the chemistry and the workflow. Water based inks generally contain fewer unstable natural compounds than solvent-heavy options and avoid PVC altogether. Many are compliant with stringent standards like Oeko-Tex or satisfy retail testing regimes that ban certain phthalates and heavy metals. If you offer custom-made apparel into business wellness programs, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That stated, "eco friendly" is a system concept. Ink is one part. You likewise need to take a look at shop practices: filtering on your washout booth, recover chemistry, energy use on your clothes dryer, and even material sourcing. Discharge needs an activator, usually based upon zinc formaldehyde sulfoxylate or similar substances, which has its own handling and ventilation requirements. In a well-run shop, exposure is controlled and waste is caught. If you're utilizing print as needed with a partner, ask how they handle discharge effluent and whether they have air exchange and treating controls called in. Genuine sustainability hides in the details.

Hand feel, breathability, and the "preferred tee" factor

Most people do not purchase a graphic tee because they love the ink. They purchase it due to the fact that the garment looks great, feels excellent, and keeps that character after duplicated washing. Water based inks, consisting of discharge, offer you that broken-in comfort from the first day. On an one hundred percent ring-spun cotton blank, a water based print is breathable and versatile. You will not hear the crackle you in some cases get from heavy plastisol when you extend throughout the chest.

I keep a shelf of comparison shirts in the studio. One from a surf brand name, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened much more, the colors mellowed a little, and the shirts kept moving. A plastisol sample with the very same art looks glossier and still pops more under harsh light, which some streetwear clients choose, but the user feedback is consistent: water based feels like a premium garment.

Color, protection, and how expectations shape results

Color precision with water based inks is a matter of control, humidity, and the material's own dye. On white or heather light shirts, standard water based ink can strike tight Pantones with a determined ink mix and a tidy mesh. On darker cotton, discharge includes variables. Different color lots discharge in a different way, even within the same brand name and color. Black 3001 blanks from one batch may lift to a warm charcoal, while the next batch clears to a cooler grey. The pigment you add steers the final color, but you're still working with a background that is moving as the dye is removed.

That's not a flaw, it becomes part of the medium. Many designers accept the a little classic character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand demands laser-precise color reproduction for business logos, either order test prints on the exact batch you plan to utilize or consider a water based underbase or hybrid approach where needed. For wholesale t t-shirts that will be distributed nationally, put example approvals into your procedure so there are no surprises at scale.

Fabric matters more than the majority of people think

A water based print is a partnership in between ink and fiber. Ringspun cotton takes ink wonderfully. Carded open end cotton is scratchier and drinks ink unevenly. Blends make complex things. A 50/50 poly-cotton or a triblend with rayon can work with water based, however discharge just raises the cotton part. That implies your color fills the cotton while the polyester and rayon stay as-is, often yielding a heathered or speckled print that looks intentional if you design for it. If your objective is flat, brilliant color on a poly blend, conventional plastisol or a specialized low-cure system may be smarter.

On all over print tasks, such as a seam-to-seam tonal pattern behind a chest graphic, think about cut-and-sew with water based prints on panels before assembly. Garment printing all over on ended up tees introduces joints, folds, and irregular pressure that appear as blank micro-gaps. If you should print on ended up garments, expect small spaces along joints, which some clients like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks act differently on press. They dry quicker in the screen, which works on material but can lock a mesh if you pause too long. Running a higher mesh for information, say 230 to 305, keeps the deposit thin and crisp. Establish with a misting bottle or a devoted screen rewetting solution at hand, and keep the print room humidity in a consistent variety, roughly 45 to 55 percent, to prevent early drying. Manual press operators will observe how quickly a standard water based ink clears the screen compared to a heavy plastisol. Auto presses, with flood bars and constant speed, minimize clogging.

Curing is where numerous beginners fizzle. Water based inks need both heat and time for the water to evaporate, then for the binders to cross-link. A dryer tunnel with sufficient airflow makes the distinction. You want even heat throughout the belt and adequate dwell to reach the manufacturer's treatment temperature throughout the ink layer, not just at the surface. Shirts leaving the tunnel should be dry to the touch without any cool spots. For discharge, the chain reaction happens throughout this treatment, and you will smell the activator. Great ventilation is non-negotiable.

Durability and wash testing

Durability depends on proper remedy and fiber engagement. A well-cured water based print on cotton can outlast the t-shirt. I measure durability by standardized wash tests, 10 to 20 cycles at warm, tumble dry medium, then visual examination for fading and splitting. Water based prints show progressive softening and a mild fade in the exact same method denim unwinds. Plastisol's failure mode is various, typically breaking if the ink layer is too thick or under-cured. For tailored shirts that require to look good at a family reunion and still be in rotation next summertime, water based holds up when produced correctly.

Cost, throughput, and when to select which method

Costs differ regionally, but the economics fall into familiar patterns. Water based ink itself is typically similar to plastisol at the gallon level, but you invest more in shop environment and drying capability. On press, water based can be slightly slower at setup due to the fact that you pay closer attention to mesh, squeegee durometer, and off-contact. When tuned, automobiles perform at comparable speeds. Where it actually pays off is in viewed worth. A soft print on a mid-tier blank frequently feels premium without leaping to the highest-cost shirt. Brand names can price accordingly.

For bulk t shirt orders above a couple of hundred pieces where the art suits the medium, discharge on one hundred percent cotton is a workhorse. For print as needed that needs over night turnaround and art modifications continuously, direct-to-garment or DTF might be better operationally, though both have their own ecological and feel trade-offs. When you handle wholesale t shirts with multiple colorways and need to keep inventory versatile, a flexible water based combination on light garments is effective, because you prevent the weight and stiffness that accumulate with several underbases in plastisol.

Design choices that draw out the very best in water based and discharge

Design planning starts with the fabric color and ends with curing. On light shirts, lean into detail: thin lines, halftones, hand-drawn textures. Basic water based ink prints those with a special that plastisol tends to overpower. On dark cotton, discharge shines with mid-tone richness and soft edges. Consider how the shirt color glimpses through. A charcoal heather with a discharge cream graphic appear like it grew there.

Type weight matters. Really thin knockouts inside heavy flood areas can fill in with discharge, especially on high-absorbency cotton. If you require razor unfavorable area, different the art to print unfavorable shapes as positive strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for a proof on the real garment rather than relying on a digital mockup. A mockup can not record fiber interplay and color lift.

When you ought to state no to discharge

There are times I advise against discharge. Polyester-rich garments are top of the list. The activator can trigger dye migration, specifically with sublimated or cationic-dyed performance shirts, resulting in ghosting or brownish casts. Some garment dyes, specifically reactive black blends, resist lifting, leaving a shadowed print that looks undercured even when it isn't. If a client is delicate to minor smell throughout treating, discharge days in the store are obvious. Well-managed airflow mitigates this, however it belongs to the process.

If a customer needs metallics, puff, or specialty textures, plastisol or hybrid systems still own that area. Water based metallics exist, but the particles frequently sink, and the result is more satin than real metal. For high-opacity neons on dark shirts that should be billboard-bright, you may require a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or depend on a partner, established a workflow that gets rid of guesswork. An easy technique keeps surprises at bay and helps you struck due dates for launches and events.

  • Decide on material first, then ink: pick 100 percent ringspun cotton for discharge, or light, premium cotton for basic water based. Avoid high poly unless the heathered result is desired.
  • Request test prints on the specific blanks: one shirt per colorway is normally enough to lock approvals, specifically for bulk t t-shirt orders where consistency matters.
  • Clarify color expectations in context: supply Pantone targets for light garments and explain appropriate ranges for dark discharge prints, with images of previous work you like.
  • Align on care labels and handling: recommend cold wash and low heat dry for clients, then confirm your treatment times so wash toughness matches the tag guidance.
  • Confirm ecological standards: ask your printer about ink certifications, ventilation, and waste capture, particularly if your brand name messaging leans into eco friendly inks.

How water based fits with print on demand

Print as needed has its own restrictions: quick art changes, little batch sizes, and the requirement for a broad color gamut. Direct-to-garment has actually ended up being the default, however water based screen printing can fit POD if you organize brochure strategy. For designs that are high volume even at small day-to-day quantities, pre-burning screens and keeping a small stock of popular sizes lets you deliver same day with water based prints that feel much better than lots of DTG outputs. It works finest when you keep art to a couple of colors and select light garments.

If your POD model counts on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Use it where cotton convenience and breathability are the selling points. Consumers who appreciate touch will notice.

Pricing, margins, and communicating value

When customers ask why a water based or discharge print costs more than a fundamental plastisol task, I discuss what they are buying. They get the soft hand that retail clients equate with quality, improved breathability, and compliance for sensitive purchasers. On a per-shirt basis, the difference for a basic three-color front hit might be modest, often a little uplift that can be reduced the effects of by choosing a slightly more affordable blank. If the program is for wholesale t shirts going into boutiques or e-commerce at superior cost points, the improvement in viewed value more than covers the change.

For individualized shirts, such as charity runs or college clubs, options matter. Offer a base rate with plastisol on midweight cotton, then a "comfort upgrade" that includes a ringspun blank with water based ink. You will see a clear split: some clients enhance for cost, others for feel. Satisfying both lets you serve a wider market without diluting your craft.

Care guidelines that clients actually follow

Care labels typically check out like legal disclaimers. Keep it simple and sensible so the t-shirt survives real life. Water based and discharge prints prefer cooler washes and lower dryer heat, but they will withstand typical laundering if appropriately treated. I recommend phrasing care pointers in human terms on item pages: wash cold with similar colors, tumble dry low, avoid material conditioners if you desire colors to stay crisp. The last note matters because some softeners can deposit movies on fibers, dulling the visual contrast of fine lines.

I have actually tested these directions in-house: two identical t-shirts, one cleaned cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee revealed slightly much faster fading of mid-tones, yet still looked great. That tolerance originates from right treatment, not from babying the garment.

All over print ideas that do not combat the limitations

All over print catches attention, however printing flood coats on put together garments with water based inks can be unforgiving. Rather of battling joints, style for them. Usage tone-on-tone patterns that fade naturally at joints, or use a ghosted grid that looks deliberate when it breaks at hems. Additionally, run panel printing and stitch. Brand names that offer minimal runs can validate cut-and-sew for 100 to 300 pieces if the design necessitates it. The ended up garments read as custom-made from a distance, which is the goal.

A short anecdote from a hectic season

One spring we ran a series for a local music celebration. The customer wanted soft black tees with a sunburst print that seemed like it resided in the material. We sampled on 3 blacks from two mills. Batch one lifted easily with discharge, batch 2 stayed stubbornly dark in the mid-rays of the artwork. We logged dye lot numbers, rotated the ink mix by adding a touch more white pigment to compensate, and changed dwell time by 10 to 15 seconds to finish the reaction. The result: consistent tees throughout 2,400 units, each with a soft, breathable print that offered out by day two.

That task taught the crew to deal with discharge like cooking, not chemistry on a blackboard. The dish matters, but so does tasting and adjusting.

Common mistakes and how to prevent them

Most problems I see trace back to process, not the ink household. Under-curing is the very first offender. Water based ink that feels dry can still be under-cured if the core of the print never struck the required temp for the ideal period. Use a donut probe or an ingrained thermochromic strip to determine true ink film temperature, not just clothes dryer setpoints. Screen lockup is the 2nd. Keep a constant speed on press, flood in between prints, and control shop humidity.

A third risk is neglecting material variability. If you change blanks mid-run due to the fact that a size is out of stock, you might see shifts in color. Construct contingency into your purchasing. For brand names preparing custom logo shirts ahead, choosing a standard blank and locking it with your supplier lowers surprises.

Final assistance for picking your path

If your top priority is soft, breathable custom-made apparel that consumers keep using, water based inks are worth the learning curve. Usage basic water based on light garments for clean information and matte color. Move to release on 100 percent cotton when you want the softest prints on dark shirts. Accept and prepare for small color variation with discharge, especially across color lots. For bulk t t-shirt orders, integrate in a single round of physical tasting on the real blanks you will use, then document your settings and keep back a recommendation shirt for quality control.

If you run a print on demand brochure, take a water based pill of best sellers on light t-shirts. Market the distinction: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialized impacts and neon stunners in plastisol or hybrid systems where they belong.

Custom t t-shirts are evaluated in the hands, not simply on screens. When a consumer rubs their thumb across a print and feels nothing but fiber, you've won. That's the moment water based and discharge provide, and why they should have a location in any severe shop or brand's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.