November 3, 2025

Beyond Standard Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Customized T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see 2 things in consistent tension: the push for softer, more breathable prints that people in fact enjoy using, and the need to produce at scale without jeopardizing the environment or the bottom line. That tension has formed how I select inks, pretreatments, and materials for customized clothing projects. For many years, I've discovered that water based inks and discharge printing are not simply buzzwords, they are practical tools that produce gorgeous results and real comfort, particularly for T t-shirt printing that requires to stand up to everyday wear.

If you run a brand, handle bulk t t-shirt orders, or merely want your individualized t-shirts to feel like a preferred from the very first wash, it deserves comprehending how these ink systems work, where they shine, and where they need care. The best option can make the difference between a shirt that gets used once and one that becomes the go-to.

What water based ink really is

Water based inks suspend pigments in water rather than in plasticizers and solvents. Unlike plastisol, which sits on top of the material and treatments into a film, water based inks soak up into the fibers. That single characteristic explains the majority of the benefits and trade-offs. Prints feel soft since you're touching the cotton, not a layer of treated PVC. Colors tend to look more matte and incorporated. On light garments, the hand is often indistinguishable from the t-shirt itself. For custom t t-shirts created for convenience, this is the course to the "retail feel" clients ask for.

There are 2 primary households: standard water based and discharge. Basic water based ink works best on white or extremely light t-shirts. It can cover mid-tones with the right base, once you move into darker materials, you either need a much heavier print or you switch to release. Release printing utilizes an activator that raises the dye from the fabric throughout curing, basically bleaching the t-shirt's dye in the printed areas, then changes it with your pigment. Completion result is the softest possible print on dark cotton, typically with exceptional detail.

Why the eco friendly label matters, and where it has limits

Eco friendly inks are not a marketing motto if you unload the chemistry and the workflow. Water based inks usually include less unpredictable organic substances than solvent-heavy alternatives and avoid PVC completely. Numerous are certified with stringent requirements like Oeko-Tex or meet retail testing regimes that ban specific phthalates and heavy metals. If you offer customized apparel into business wellness programs, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a system principle. Ink is one part. You likewise require to look at shop practices: filtration on your washout booth, recover chemistry, energy use on your clothes dryer, and even material sourcing. Discharge needs an activator, usually based upon zinc formaldehyde sulfoxylate or comparable compounds, which has its own handling and ventilation needs. In a well-run shop, exposure is controlled and waste is recorded. If you're using print on demand with a partner, ask how they handle discharge effluent and whether they have air exchange and treating controls called in. Genuine sustainability hides in the details.

Hand feel, breathability, and the "favorite tee" factor

Most individuals do not purchase a graphic tee due to the fact that they enjoy the ink. They buy it because the garment looks excellent, feels good, and keeps that character after repeated washing. Water based inks, consisting of discharge, provide you that broken-in convenience from day one. On an one hundred percent ring-spun cotton blank, a water based print is breathable and versatile. You will not hear the crackle you often get from heavy plastisol when you stretch throughout the chest.

I keep a shelf of comparison shirts in the studio. One from a browse brand name, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened much more, the colors mellowed slightly, and the shirts kept moving. A plastisol sample with the same art looks glossier and still pops more under extreme light, which some streetwear customers choose, however the user feedback is consistent: water based seems like a premium garment.

Color, coverage, and how expectations shape results

Color accuracy with water based inks is a matter of control, humidity, and the fabric's own color. On white or heather light shirts, standard water based ink can hit tight Pantones with a determined ink mix and a tidy mesh. On darker cotton, discharge includes variables. Different dye lots discharge differently, even within the very same brand name and color. Black 3001 blanks from one batch might raise to a warm charcoal, while the next batch clears to a cooler grey. The pigment you include steers the final color, but you're still working with a background that is shifting as the dye is removed.

That's not a defect, it becomes part of the medium. Numerous designers embrace the slightly vintage character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand name demands laser-precise color reproduction for business logo designs, either order test prints on the exact batch you prepare to utilize or consider a water based underbase or hybrid approach where needed. For wholesale t shirts that will be distributed nationally, put swatch approvals into your process so there are no surprises at scale.

Fabric matters more than many people think

A water based print is a partnership in between ink and fiber. Ringspun cotton takes ink perfectly. Carded open end cotton is scratchier and beverages ink unevenly. Blends complicate things. A 50/50 poly-cotton or a triblend with rayon can deal with water based, however discharge just raises the cotton portion. That means your color saturates the cotton while the polyester and rayon remain as-is, typically yielding a heathered or speckled print that looks intentional if you design for it. If your objective is flat, vibrant color on a poly blend, traditional plastisol or a specialized low-cure system might be smarter.

On all over print tasks, such as a seam-to-seam tonal pattern behind a chest graphic, consider cut-and-sew with water based prints on panels before assembly. Garment printing all over on finished tees presents joints, folds, and inconsistent pressure that show up as blank micro-gaps. If you must print on finished garments, expect little voids along seams, which some clients like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks behave in a different way on press. They dry much faster in the screen, which is useful on material however can lock a mesh if you pause too long. Running a greater mesh for information, state 230 to 305, keeps the deposit thin and crisp. Establish with a misting bottle or a devoted screen rewetting solution at hand, and keep the print space humidity in a consistent range, roughly 45 to 55 percent, to prevent early drying. Manual press operators will notice how rapidly a basic water based ink clears the screen compared to a heavy plastisol. Automobile presses, with flood bars and constant rate, lower clogging.

Curing is where numerous novices fizzle. Water based inks require both heat and time for the water to evaporate, then for the binders to cross-link. A clothes dryer tunnel with enough air flow makes the distinction. You want even heat across the belt and enough dwell to reach the manufacturer's cure temperature throughout the ink layer, not simply at the surface. T-shirts leaving the tunnel needs to be dry to the touch without any cool areas. For discharge, the chemical sites.google.com Jacksonville T shirt printing reaction happens during this treatment, and you will smell the activator. Good ventilation is non-negotiable.

Durability and wash testing

Durability depends on appropriate cure and fiber engagement. A well-cured water based print on cotton can outlast the t-shirt. I measure toughness by standardized wash tests, 10 to 20 cycles at warm, tumble dry medium, then visual examination for fading and breaking. Water based prints show steady softening and a gentle fade in the exact same method jeans unwinds. Plastisol's failure mode is different, generally breaking if the ink layer is too thick or under-cured. For customized t-shirts that need to look good at a family reunion and still remain in rotation next summertime, water based holds up when produced correctly.

Cost, throughput, and when to select which method

Costs differ regionally, but the economics fall under familiar patterns. Water based ink itself is frequently similar to plastisol at the gallon level, however you invest more in shop environment and drying capacity. On press, water based can be a little slower at setup because you pay closer attention to fit together, squeegee durometer, and off-contact. When tuned, cars run at similar speeds. Where it actually settles is in viewed value. A soft print on a mid-tier blank typically feels premium without leaping to the highest-cost t-shirt. Brands can price accordingly.

For bulk t shirt orders above a few hundred pieces where the art suits the medium, discharge on 100 percent cotton is a workhorse. For print as needed that requires over night turnaround and art modifications continuously, direct-to-garment or DTF may be better operationally, though both have their own ecological and feel compromises. When you handle wholesale t t-shirts with multiple colorways and must keep inventory versatile, a flexible water based combination on light garments is efficient, considering that you avoid the weight and tightness that collect with several underbases in plastisol.

Design choices that highlight the best in water based and discharge

Design planning starts with the fabric color and ends with treating. On light t-shirts, lean into information: thin lines, halftones, hand-drawn textures. Basic water based ink prints those with a delicacy that plastisol tends to subdue. On dark cotton, discharge shines with mid-tone richness and soft edges. Think about how the t-shirt color peeks through. A charcoal heather with a discharge cream graphic appear like it grew there.

Type weight matters. Very thin knockouts inside heavy flood locations can fill in with discharge, specifically on high-absorbency cotton. If you require razor unfavorable area, different the art to print unfavorable shapes as positive strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for an evidence on the actual garment instead of trusting a digital mockup. A mockup can not record fiber interplay and dye lift.

When you should state no to discharge

There are times I encourage against discharge. Polyester-rich garments are leading of the list. The activator can cause color migration, specifically with sublimated or cationic-dyed performance shirts, resulting in ghosting or brownish casts. Some garment dyes, specifically reactive black blends, resist lifting, leaving a shadowed print that looks undercured even when it isn't. If a customer is delicate to small smell throughout curing, discharge days in the shop are noticeable. Well-managed airflow mitigates this, however it becomes part of the process.

If a client requires metallics, puff, or specialized textures, plastisol or hybrid systems still own that space. Water based metallics exist, however the particles often sink, and the result is more satin than real metal. For high-opacity neons on dark t-shirts that need to be billboard-bright, you may require a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brands and creators

Whether you run your own presses or count on a partner, set up a workflow that eliminates uncertainty. An easy approach keeps surprises at bay and helps you hit due dates for launches and events.

  • Decide on fabric initially, then ink: choose one hundred percent ringspun cotton for discharge, or light, top quality cotton for standard water based. Prevent high poly unless the heathered result is desired.
  • Request test prints on the exact blanks: one t-shirt per colorway is typically enough to lock approvals, especially for bulk t shirt orders where consistency matters.
  • Clarify color expectations in context: supply Pantone targets for light garments and describe appropriate ranges for dark discharge prints, with pictures of prior work you like.
  • Align on care labels and handling: advise cold wash and low heat dry for consumers, then confirm your treatment times so clean resilience matches the tag guidance.
  • Confirm ecological standards: ask your printer about ink certifications, ventilation, and waste capture, particularly if your brand name messaging leans into eco friendly inks.

How water based fits with print on demand

Print on demand has its own constraints: fast art modifications, little batch sizes, and the need for a broad color range. Direct-to-garment has actually ended up being the default, however water based screen printing can fit POD if you organize brochure method. For styles that are high volume even at small daily amounts, pre-burning screens and keeping a little stock of popular sizes lets you ship same day with water based prints that feel better than many DTG outputs. It works best when you keep art to one or two colors and choose light garments.

If your POD model relies on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton convenience and breathability are the selling points. Clients who care about touch will notice.

Pricing, margins, and interacting value

When customers ask why a water based or discharge print costs more than a basic plastisol task, I describe what they are buying. They get the soft hand that retail clients correspond with quality, improved breathability, and compliance for delicate purchasers. On a per-shirt basis, the distinction for a basic three-color front hit might be modest, typically a small uplift that can be neutralized by selecting a slightly more cost-effective blank. If the program is for wholesale t t-shirts entering into shops or e-commerce at superior rate points, the enhancement in perceived value more than covers the change.

For individualized t-shirts, such as charity runs or college clubs, alternatives matter. Offer a base price with plastisol on midweight cotton, then a "comfort upgrade" that includes a ringspun blank with water based ink. You will see a clear split: some clients optimize for cost, others for feel. Fulfilling both lets you serve a wider market without diluting your craft.

Care directions that consumers really follow

Care labels typically read like legal disclaimers. Keep it easy and reasonable so the t-shirt endures real life. Water based and discharge prints choose cooler washes and lower dryer heat, but they will sustain regular laundering if effectively cured. I suggest phrasing care pointers in human terms on item pages: wash cold with similar colors, tumble dry low, prevent fabric conditioners if you want colors to remain crisp. The last note matters due to the fact that some softeners can deposit movies on fibers, dulling the visual contrast of fine lines.

I have actually evaluated these directions in-house: 2 identical t-shirts, one washed cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed somewhat much faster fading of mid-tones, yet still looked excellent. That tolerance originates from right cure, not from babying the garment.

All over print concepts that do not battle the limitations

All over print catches attention, but printing flood coats on assembled garments with water based inks can be unforgiving. Instead of fighting seams, design for them. Use tone-on-tone patterns that fade naturally at seams, or use a ghosted grid that looks deliberate when it breaks at hems. Alternatively, run panel printing and sew. Brand names that offer minimal runs can validate cut-and-sew for 100 to 300 pieces if the style necessitates it. The finished garments check out as custom-made from a range, which is the goal.

A short anecdote from a hectic season

One spring we ran a series for a regional music festival. The client wanted soft black tees with a sunburst print that felt like it resided in the material. We tested on three blacks from 2 mills. Batch one lifted easily with discharge, batch 2 stayed stubbornly dark in the mid-rays of the art work. We logged color lot numbers, rotated the ink mix by including a touch more white pigment to compensate, and adjusted dwell time by 10 to 15 seconds to complete the response. The result: constant tees across 2,400 systems, each with a soft, breathable print that sold out by day two.

That job taught the crew to deal with discharge like cooking, not chemistry on a chalkboard. The recipe matters, however so does tasting and adjusting.

Common pitfalls and how to avoid them

Most issues I see trace back to process, not the ink household. Under-curing is the first perpetrator. Water based ink that feels dry can still be under-cured if the core of the print never ever struck the needed temperature for the right duration. Use a donut probe or an ingrained thermochromic strip to measure true ink movie temperature level, not just clothes dryer setpoints. Screen lockup is the 2nd. Keep a consistent rate on press, flood between prints, and control store humidity.

A 3rd risk is ignoring fabric irregularity. If you change blanks mid-run since a size runs out stock, you might see shifts in color. Develop contingency into your getting. For brands planning ahead, choosing a standard blank and locking it with your supplier minimizes surprises.

Final guidance for selecting your path

If your concern is soft, breathable customized garments that customers keep using, water based inks deserve the knowing curve. Use standard water based upon light garments for clean detail and matte color. Relocate to discharge on 100 percent cotton when you desire the softest prints on dark shirts. Accept and plan for slight color variation with discharge, particularly across color lots. For bulk t t-shirt orders, build in a single round of physical sampling on the real blanks you will use, then document your settings and hold back a referral t-shirt for quality control.

If you operate a print on demand brochure, take a water based pill of finest sellers on light t-shirts. Market the difference: eco friendly inks, breathable T shirt printing feel, and retail-quality hand. Keep your specialty effects and neon stunners in plastisol or hybrid systems where they belong.

Custom t shirts are evaluated in the hands, not simply on screens. When a customer rubs their thumb throughout a print and feels absolutely nothing however fiber, you have actually won. That's the moment water based and discharge provide, and why they are worthy of a place in any severe shop or brand's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.